Eâ€commerce and management information system

E–commerce and management information system Question This report is based around an in depth critical appraisal of the use of information systems by an organisation of my choice. Choose an organisation Research the activities of the organisation and how it makes use of information systems to help it undertake these activities Critique its use of information systems Provide recommendations for the future use of information system by the organisation. Dr Ger (2010). Individual Assignment, from S708. E Commerce and Management Information System. London College of Business on April, 2010. Available from : Blackboard.( Access o 08/04/10) Answer Background to organisation My chosen organisation is Metropole College. Metropole College Ltd, trading as Metropole Learning is a private company, limited by guarantee. It was established in 1994 and started delivering government funded provision in January 2000, offering Basic Employability Training. In 2001, Metropole Learning started delivering contracts for the Employment Services now (JobcentrePlus) in Basic Employability Training (ESOL and Literacy). In 2003, they started delivering a range of workforce development, this had made the organisation to grow, and this growth continues today. The companys future plan is expand the current delivery and to also to offer teacher training for the new staff. http://www.metropolecollege.com/en/about-us/our-history Services The company render services ( in the area of lifelong learning sector) that are designed to enable adults to get closer to the labour market and to help these learners to maintained/sustained employment by given them long time support at work. They offer the following courses; ESOL, Literacy, Employability, Information Technology (IT/Computer) and give support or assistant in the following areas; Individual Learning Support, Information, Advice and Guidance (I.A.G). http://www.metropolecollege.com/en/our-services The companys services is actually in two sections Pre Employability Post Employability Pre Employability services: here the company help and give support to the learners by improving their language. Their speaking, listening, reading and writing skills are improved through ESOL course. They also improve their employability skills in order to put them on the labour ladder. The learners achieve these skills through employability and IT/computer courses. http://metropole.test-host.net/our-services/pre-employability Post Employability services: metropole provides work based, and flexible learning solution for employed people. http://metropole.test-host.net/our-services/post-employability Aim and objective of Metropole College The ultimate goal of the company is to support the learners into sustained employment. http://www.metropolecollege.com/en/about-us/our-history Bibliography Metropole College (n.d) Our History. (WWW) Metropole College. Available from http://www.metropolecollege.com/en/about-us/our-history Metropole College (n.d) Pre Employability. (WWW) Metropole College. Available from http://metropole.test-host.net/our-services/post-employability (Accessed on 07/04/10) Metropole College (n.d) Pre Employability. (WWW) Metropole College. Available from http://metropole.test-host.net/our-services/pre-employability (Accessed on 07/04/10) Metropole College (n.d) Our services. (WWW) Metropole College. Available from http://www.metropolecollege.com/en/our-services (Accessed on 07/04/10) Metropole College (n.d) Our History. (WWW) Metropole College. Available from http://www.metropolecollege.com/en/about-us/our-history (Accessed on 07/04/10)

Red Bull’s current marketing strategies Essay

How should Red Bull market its brand in the future? I think, although Red Bull has been extremely successful in the past, times have changed and the company and products should change with it, otherwise we probably lose market share to the tremendous increased number of competitors in no time.At the height of early mornings and late nights, Red Bull energy drink became the fuel of choice for people from all walks of life. So how is Red Bull marketing its brand to meet the changing needs and budgets of its customers? How will the privately owned Austrian company expand its product line beyond the silver-bullet beverage that â€Å"gives you wings†? My conclusion is that we should focus on what the consumers want, need, and can afford and different marketing techniques. Red Bull founder, Dietrich Mateschitz, introduced his â€Å"tonic drinks† to the Austrian market in 1987. â€Å"Red Bull got off the ground in no time flat, giving people wings right from the start.† It wasn’t until ten years later, Red Bull charged into the United States, launching a new category of non-soda energy drinks aimed at burned out high school kids, college students, and overworked individuals. In my opinion Red Bull should focus not only on low cost marketing, but also areas of mass marketing. Red Bull is an energy drink with an amazingly clever marketing strategy, but could use an extra shove in areas. Since its inception, Red Bull has shunned print advertising in its marketing strategy. Red Bull has also chosen to eliminate billboards, banner ads, taxicab holograms, blimps, and Super Bowl spots as a form of advertising. It has not created one web-marketing campaign, and it hasn’t nipped or expanded its product line. This could be a good area to begin. Promoting the drink with prints or web-marketing campaigns could add to the many satisfied consumers. Red Bull’s website could also use renovations. The website, http://www.redbullusa.com/start.html, does not include an in-depth analysis on ingredients contained in the drink, whereas Dark Dog and Red Devil do. If consumers wanted to learn what was contained in the drink and how they benefit from the product, the information should not only be available, but in abundance. Also, Super Bowl advertising has proved to be very beneficial,  with more viewers than any TV program. Advanced communications technology is creating a generation where many individual can be touched by one visual. However, Red Bull chooses to use advertising that cost little or nothing. Red Bull has also adopted another form of low cost advertising. Red Bull sets its grassroots ethic into motion with a simple, yet masterful marketing force, student brand managers. In Europe, collegiate buzz junkies have been successfully addicting friends and classmates for years thanks to a foolproof branding plan; Red Bull provides the student representatives with free cases of its energy drink and then encourages the kids to throw a party. Red Bull could also use this technique with older individuals in high stress occupations. This will not only spread the word quickly and cheaply, but to more individuals of different ages. This would allow Red Bull to expand its target. â€Å"In terms of attracting new customers and enhancing consumer loyalty, Red Bull has a more effective branding campaign than Coke or Pepsi,† says Nancy F. Koehn, professor of business administration at Harvard Business School and author of Brand New: How Entrepreneurs Earned Consumers’ Trust from Wedgwood to Dell (Harvard Business School Press, 2001). â€Å"Red Bull is building a beverage brand without relying on the essential equipment of a mass-marketing campaign. Perhaps the indispensable tools of marketing aren’t so indispensable after all.† With the little advertising Red Bull uses, an extra push in one of these areas could prove very beneficial for the company. Resources: Brand New: How Entrepreneurs Earned Consumers’ Trust from Wedgwood to Dell (Harvard Business School Press, 2001) http://www.redbullusa.com/start.html http://www.plan-b.biz/pdf/Speed_In_a_Can.pdf http://www.darkdog.com/ http://www.reddevilusa.com/ http://www.safefoodonline.com/safefood/Uploads/appendix_I_stimulant_drinks_in_ireland%2520_trans_mgmt.pdf

The Military Industrial Complex On Foreign Policy Decision...

In his farewell address to the nation in 1961, President Eisenhower warned the country of the â€Å"acquisition of unwarranted influence, whether sought or unsought, by the military industrial complex† (Eisenhower 1961). Despite being a warning from so long ago, time has vindicated Eisenhower’s words. From the time of Eisenhower to present day, the United States has seen an unprecedented growth of the power, size, and influence of the military industrial complex. Today, the military industrial complex exerts great pressure on the foreign policy decision making process of the United States government. This sad state of affairs is the result of a multitude of factors, including iron triangles and issue networks, as well as the foreign policy bureaucracies that serve as actors within these paradigms. In order to fully understand the influence of the military industrial complex on foreign policy decision making, one must first understand the role of the foreign policy burea ucracies in our government. Bureaucratic agencies in the government such as the State Department, Department of Defense, are the primary architects of foreign policy. Of course, the President cannot be the one making the decisions for each and every minutiae of foreign policy. Having bureaucracies in charge of decision making has several advantages. They tend to be extremely efficient, and are capable of functioning independently on a daily basis. Foreign policy bureaucracies are able to become extremelyShow MoreRelatedThe Problem Of Cyber Security1258 Words   |  6 Pagesgovernment is weak and incapacitated on the world stage, making us dependent upon the very people who wish to annihilate us. 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Different Methods Of Cognitive Behavior Therapy - 1474 Words

This summary will provide the reader with different methods of Cognitive Behavior Therapy. CBT can be used for multiple populations and is known for changing the way one thinks. This summary will focus on the use of CBT with children who have experienced a traumatic event in their life, also known as post traumatic disorder (PTSD). The articles that have been reviewed provide different interventions for children who have experienced PTSD and determine how effective the methods were. According to (Cary McMillen, 2012) authors of the article The data behind the dissemination: A systematic review of trauma-focused cognitive behavioral therapy for use with children and youth Trauma-Focused Cognitive Behavioral Therapy (TF-CBT) has been used†¦show more content†¦Current research by Bisson Andrew (as cited in Cary McMillen, 2012) reveal that TF-CBT for children and youth has no public systematic review, however there are several reasons why this intervention is effective at reducing PTSD. There have been several randomized trails branded by TF-CBT that have produced positive outcomes. The National Registry of Evidence-Based Programs and Practices (NREPP), gave TF-CBT between a 3.6 and a 3.8 out of 4.0 possible points based on its effectiveness of PTSD. The article discussed a systematic review of TF-CBT intervention’s ability to reduce symptoms of PSTD. About 12 months after termination of treatment the pooled estimates indicated that TF-CBT was highly effective at reducing symptoms of PTSD compared to other interventions. People who suffer with PTSD from traumatic experiences results show that TF-CBT effectively helps them. This is an important finding because it confirms that if a clinician gets trained in TF-CBT they will be able to help children around the world who have been traumatized (Cary McMillen, 2012). In the article Cognitive Behavioral Treatment of PTSD with Comorbid Panic Attacks authors (Falsetti, Resnick, 2000) suggest that people who face a traumatic event in life such as physical and sexual assault develop PTSD. The intervention that was used in this study was called multiple channel exposure therapy (M-CET). This intervention has been used to treat women who’ve had multiple traumatic incidents. This